If block list format turns out to be useless, however, that could mean the end of adblocking on Safari,” said Williams.Īpple has not said whether its content blocking system will be used for preventing adverts within browsers. “The best case is that the new application programming interface will help us to improve the performance and adblocking experience on Safari, and paves the way for an iOS adblocker.
#Safari adblock plus for android
It is less appealling for Adblock Plus - a business built on blocking some ads but allowing others through from sites that pay for the privilege of being on its “whitelist”.Īdblock Plus recently released a browser for Android dedicated to blocking ads, and intends to release an iPhone version, which would be rendered useless should Apple provide an ad-blocking system baked into iOS 9 and mobile Safari. “We look nervously at how powerful their block lists will be.”Ī built-in ability to block unwanted content, including ads, seems like a good thing for users. “So far very little is known about content blocking extensions, available in Safari 9 and iOS 9,” said Adblock Plus head of operations Ben Williams from developer Eyeo. But according to Adblock Plus, the new feature could render the extension redundant. The features built into Safari and iOS 9 were discovered as part of the developer preview builds of OS X El Capitan and iOS 9 released this week. One of those features appears to be the ability to natively block web content, including ads. It will bring with it a collection of new features aimed at speeding up the iPhone and Mac’s operating systems and extend battery life.
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